Desirable · Viable · Feasible

Great design is
never an afterthought.

I'm Mike, a product designer with over fifteen years in enterprise SaaS. I help founders who build with AI do the thinking before the prompt: who it is for, what problem it solves, and what the screens should actually do.

Services

  1. 01

    UX strategy & research

    You find out what is actually worth building — before you spend a quarter building the wrong thing.

  2. 02

    Product design

    Your users get through their work without getting stuck. That is what interface design is for — everything else is decoration.

  3. 03

    Design systems

    Your team ships new screens faster, and everything finally looks like one product.

  4. 04

    Mentorship & design coaching

    Your designers get better — and the design decisions get better even when I am not in the room.

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Approach

Understanding the problem
is half the solution.

There is nothing mysterious about the design process: once you understand user needs and business objectives, the design comes together naturally.

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Working on something exciting?

Tell me about it — what you are building and where it is stuck. A short email is enough. We will figure out what to do from there.

Get in touch